Pulp Lab is a culture-focused consumer engagement company providing premium brands with a full service offering in trends research, content development and brand activation both on and offline. They came to me with a request to re-brand the company and develop a new CMS based website that allowed for multiple editors to blog, and an e-commerce section that would sell the items they developed with designers and artists. The new branding gave the company an opportunity to let their vibrant collaborations take center stage as both on and offline. When developing the website we opted to combine a custom secure e-commerce CMS, which supports the store and payment gateway, along with a custom blog platform, which supports blog functionality and static content. The client could easily manage inventory, products, and other content, while the styling is supported by reliable coding to ensure a seamless user experience.

Key Web Features Include: ipad and iphone compatibility, multiple editors can add content, seamless customizable homepage carousel and links to both the e-commerce and blog platforms, with hierarchical menus for both the store and blog.

Creative Direction & Design: Sarah Mead
Web Development: Matt Yu

After developing Pulp Lab's brand and website I continued to work with them on many projects for an additional 18 months. Such projects included creative direction and design for: video, events, promotions and collaborations working with MSN Postbox.

Pulp Lab X MSN Postbox
CMJ Showcase

Pulp Lab
Video Title Design & Creative Direction

Pulp Lab
Video Title Design & Creative Direction